Apparently armpits are having a moment!

Screenshot from R29
Kudos to them for featuring pit hair

While product spreads about a specific body part or makeup look are common, seeing the armpit newly featured to sell product (primers! masks! soaps! deodorants!) has been one of those moments of transparency for me. 

It's kind of how my (long ago) Intro to Anthropology class in college made us all read this description about a barbaric practice of dragging metal over people's body parts for all sorts of weirdly specific reasons. And you realized a paragraph into the piece that they're talking about...shaving. That when described in less familiar terms, it sounded absurd. Har har, anthro teacher, you got us. It sounds weird but most of our classmates do it. It's a weird thing that's just culturally acceptable so it no longer sounds weird. 

Well, this was like that but instead I was like, "Oh, pits are having a moment?" the same way I'm regularly like, "Oh, a purple lip is neat-o? Let me click through to the slideshow!" But the hilarity of the armpit primer pulled back the curtain just a bit. (Sorry Meow Meow Tweet - normally I love you.) I mean, obviously it's all kind of ridiculous but moments like this remind me to see the man behind the curtain and take stock of how far I want to go with buying all this stuff -- from armpit primer to purple lipstick. 


  1. This is a great post.
    I have that Man Behind the Curtain feeling every time a women's magazine/site publishes an "in/out" or "hot/not" list and declares something that THEY specifically told me to buy three months ago totally uncool.

    1. Oh yes. Those lists are so arbitrary I love it. I also like how skinny jeans were going to be out 5 years ago but yet - they're still here. I know we're seeing more wide legs now but skinnies are still firmly entrenched. "Stop trying to make fetch happen, Gretchen." Give the people what they want!


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